http://www.guardian.co.uk/commentisfree/2011/nov/10/please-please-please-smiths-john-lewis
Here is an interesting article about the use of music in advertising.
Tonight, while I was singing the song "Bent bladi" in the choir, I could not stop relating it to the advertising of Meditel. I realized that I was not appreciating it as I used to do before.
When used in commercials, music looses its impact on people. They are no more emotionally connected to music, they relate immidiately relate in the advertisment in which it is used.
Music is a piece of art that is created by inspiration in order to reach people's hearts, and employing it in advertising makes it devaluable, insignificant and meaningless.
Music is not only related to people's emotions. It is also related to their memories. For each one of us, there is at least one song that reminds us of a certain phase of our lives. As we hear it, we relive that specific moments as if it was present. This implies that the use of music, especially the most well-known ones, is a kind of human manipulation. They may prove the same feeling of nostalgia towards the products in which the music is used.
