Cigarette Packaging Design

Coffin Shaped Cigarette Packaging by R.J. Reynolds. Daily people are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.

Les publicités Mensongères

La publicité mensongère ou trompeuse consiste pour un commerçant ou un industriel à diffuser des informations inexactes ou propres à tromper le public sur les produits ou les services qu’il met en vente » a indiqué le spécialiste en droit commercial. Tromper lesconsommateurs peut sûrement altérer l’image de marque des entreprises sauf que ce n’est pas toujours le cas vu qu’il s’agit souvent de grandes marques multi-récidivistes dont on continue à acheter les produits.
Voici quelques exemples: 

Interactive Posters

This isn't a promotional product, but it is a clever way to make a poster interactive. The poster is purposely mounted so it droops over itself. When a curious passerby lifts it up, their personal smell is called into question. They get props for being funny, and for making a simple piece of paper into an interactive ad.




Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.

Nike - Every moment is an experience

This is a typography poster designsed for Nike, called “Every moment is an experience”. The posters are designed around the swoosh part of the Nike logo and follow quite an abstract approach. The idea was to produce a typography based poster which would work on a subtle level in black and white but that was eye catching.
The typography used in this ad does not only catch the eye, it also arouses emotion, makes you feel the power of this ad or the music that could be associated to it. The typeface used is Capitalized Calibri, which is considered easy for the eye to notice compared to other capitalized typefaces.
The colors are very important since they give the typography an added value. 
Here, we notice the importance of typography in attracting and conveying messages and feelings in advertising industry.

Introduction Video

Creative Brief of Nike:

http://www.dalyataman.com/portfolio/nike/nike.pdf

Please, Please, Please, Don't Sell Our Music to Advertisers!

http://www.guardian.co.uk/commentisfree/2011/nov/10/please-please-please-smiths-john-lewis

Here is an interesting article about the use of music in advertising.
Tonight, while I was singing the song "Bent bladi" in the choir, I could not stop relating it to the advertising of Meditel. I realized that I was not appreciating it as I used to do before.
When used in commercials, music looses its impact on people. They are no more emotionally connected to music, they relate immidiately relate in the advertisment in which it is used.
Music is a piece of art that is created by inspiration in order to reach people's hearts, and employing it in advertising makes it devaluable, insignificant and meaningless.
Music is not only related to people's emotions. It is also related to their memories. For each one of us, there is at least one song that reminds us of a certain phase of our lives. As we hear it, we relive that specific moments as if it was present. This implies that the use of music, especially the most well-known ones, is a kind of human manipulation. They may prove the same feeling of nostalgia towards the products in which the music is used.