The collaboration between Yael Mer & Shay Alkalay led to the founding of Raw Edges, a design studio with a clever, original portfolio. This is their project called Hole in the Floor and consists of a series of ingenious shelving units. Based on the idea of things unexpectedly ending (in a physical sense), the unusual furniture pieces resemble vertical drawers which were literally sliced off at the bottom. The impression a viewer gets is - as the name of the project suggests - that of a hole in the floor. We not only appreciate the originality of this idea, but its simplicity and elegance as well. The shelves come in a variety of sizes and can be used in both traditional and moderninteriors.
Sometimes the best ideas are the simplest. Alex Creamer, a student at the University of Central Lancashire, UK, came up with this brilliant idea of a New-York centric packaging for spaghetti. The brief was to package one of 5 difficult items i.e. eggs, a rose, custard powder, spaghetti or marbles. He chose spaghetti. The spaghetti sits on a 3d model of the Chrysler buildingthat was modeled on CAD by my friend Ben Thorpe. And then modeled out of high density foam at uni. Creating a spaghetti model of the Chrysler building!
Coffin Shaped Cigarette Packaging by R.J. Reynolds. Daily people are dying throughout the world of diseases caused by smoking. This package concept shows how close this problem is to us. As every day each smoker carries this problem in his/her pocket. They carry death.
La publicité mensongère ou trompeuse consiste pour un commerçant ou un industriel à diffuser des informations inexactes ou propres à tromper le public sur les produits ou les services qu’il met en vente » a indiqué le spécialiste en droit commercial. Tromper lesconsommateurs peut sûrement altérer l’image de marque des entreprises sauf que ce n’est pas toujours le cas vu qu’il s’agit souvent de grandes marques multi-récidivistes dont on continue à acheter les produits.
Voici quelques exemples:
This isn't a promotional product, but it is a clever way to make a poster interactive. The poster is purposely mounted so it droops over itself. When a curious passerby lifts it up, their personal smell is called into question. They get props for being funny, and for making a simple piece of paper into an interactive ad.
Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
This is a
typography poster designsed for Nike, called “Every moment is an experience”. The posters are designed around the swoosh part of the Nike logo and follow quite an abstract approach. The idea was to produce a typography based poster which would work on a subtle level in black and white but that was eye catching.
The typography used in this ad does not only catch the eye, it also arouses emotion, makes you feel the power of this ad or the music that could be associated to it. The typeface used is Capitalized Calibri, which is considered easy for the eye to notice compared to other capitalized typefaces.
The colors are very important since they give the typography an added value.
Here, we notice the importance of typography in attracting and conveying messages and feelings in advertising industry.
