This isn't a promotional product, but it is a clever way to make a poster interactive. The poster is purposely mounted so it droops over itself. When a curious passerby lifts it up, their personal smell is called into question. They get props for being funny, and for making a simple piece of paper into an interactive ad.
Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
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