This is a typography poster designsed for Nike, called “Every moment is an experience”. The posters are designed around the swoosh part of the Nike logo and follow quite an abstract approach. The idea was to produce a typography based poster which would work on a subtle level in black and white but that was eye catching.
The typography used in this ad does not only catch the eye, it also arouses emotion, makes you feel the power of this ad or the music that could be associated to it. The typeface used is Capitalized Calibri, which is considered easy for the eye to notice compared to other capitalized typefaces.
The colors are very important since they give the typography an added value.
Here, we notice the importance of typography in attracting and conveying messages and feelings in advertising industry.
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