The Power of Subliminal Messages

The Power of Subliminal Messages

Derren Brown - Subliminal messaging EXPLAINED

  What this video represents, is a simple example of how we are being conducted by advertisers everyday. We solely succeed to explain our strong desires to get a certain product or service. If our conscious does not easily recognize it, our unconscious part can and translates it into what is called "desires". Advertisers exploit all the sources that grabs our attention and send us millions of subliminal messages through meaningless signs inside an attractive picture, or through stressing on some key words and letters.
  Besides the strong words used by Derren, there are subliminal signs that let the man think of BMX bikes to be the only thing he would get. The whole room was actually designed to unconsciously shape the man's thinking process. Decorations that are scattered everywhere are not pieces of art. They are subliminal messages which let the man unconsciously relate them to the overall structure of a bike (such as the wheels, handlebars, the seat...etc.)

  The concept of subliminal messages is not new. At the end of the 50s, the advertiser James Vicary tested their effect on the human's brain. In the American movie "Picnic", he inserted an image in which they wrote "Eat pop-corn, drink Coke!". People would not see it since it was shown every five seconds during 0.04 seconds only. At the end of the movie, the sell of pop corn raised by 58% and the sell of coke by 18%.

  The human consciousness does not detect subliminal messages, but the brain does. Advertisers availed one of the brain's functions, which is the ability to make associations between sounds, colors and smells in order to manipulate and drive people to their products. They have they own strategies to bring people straightforward to their goals. There may be other advertising strategies that we do not recognize and which interfere with our basic needs and daily tasks.