Google Finding Agreements with Publishers

Link: http://www.youtube.com/watch?v=UMdp7UaAV_E

As previously mentioned in class, Google facilitates and fastens research through algorithmic processes, but it does not create content.
 David Drummond, vice-president and legal director of Google, announced that the huge corporation is now offering more choices and control for publishers, "the creators of content", in order to ameliorate the selection of articles they give to their users, and also, to make their results more effective and attractive for them. Google News chose to work closely with publishers because they are more experienced, they master the information and have an idea about which user would be interested in it the most. Therefore, the human interaction with information would be more fruitful than the algorithmic process.
 Concerning Google Books, Google already succeeded in making agreements with Hachette Livres, La Martinière and  other book publishers. They aim at making books digitized and available everywhere. This would not happen only if book editors and Google could work hand in hand with each other, exploiting books and finding a new business model to generate their revenues, in a way that benefits both Google and book editors.
 Another important point that was evoked is the impact of the economic crisis on the cultural industries. Drummond affirms that like all the industries supported by the state, the cultural industries cannot escape the multiple effects of the actual financial crisis. Internet is believed to be the ultimate way to contribute in the emergence of a new culture. That is by the help of different actors: publishers, book editors and Google.
 An issue that emerged is the network regulations and their efficiency in protecting the editors' rights. Internet remains an unsafe place to run businesses because of the piracy issues. Any work can be stolen and lose its importance and reliability. Drummond confirms the necessity of creating intelligent regulations that reaches the heart of the issues. He stayed optimistic about their ability to find efficient solutions. But, the question raised is to which extent will these regulations be efficient, since network regulations already exist and do not solve many of the problems of publication safety.